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Vivian Nwakah: Why I haven’t adjusted to Lagos Life (The Sun)

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The Sun newspaper recently interviewed one of our very own IJGB-ers, Vivian Nwakah on her experiences moving back and adapting to Lagos lifestyle.

Check out the conversation below:

http://sunnewsonline.com/new/?p=55554

BY KATE HALIM

Though Nigerians in the United States have always surrounded Vivian Obiageli Nwakah, living in Nigeria is a great new experience for this young, fast paced business executive. Vivian was born and raised in the United States , but relocated to Nigeria last September and she has found joy living in this country. Currently, the Head of Sales for Kaymu.com.ng, an online ecom­merce startup, Vivian reveals that one lesson she has learned is that Nigerians know exactly what their problems are and that so many people profit from these disorders and inadequacy. In her own little way, she wishes to do everything within her power to make a differ­ence in Nigeria, because her pres­ence alone won’t change a thing. She told Sunday Sun in a re­cent chat that she hasn’t adapted to the hustle and bustle that char­acterizes Lagos lifestyle. Inasmuch as she misses her friends and fam­ily, her deep-dish pizza and ease of life in the United States, Vivian has no regrets for coming back to Nigeria. The lessons she learns here are invaluable to her future. Excerpts: How long has it been since you relocated to Nigeria and how has the experience been like for you? I moved to Nigeria for the first time in September 2013 even though my parents were born and raised in Nigeria. My attitude is to keep an open mind and I am non-judgmental, I enjoy the sim­ple things in life and humanity. For these reasons, I have had a great time in Nigeria and I have been able to find the joy of living in this country. I have been able to overcome the negatives of liv­ing here such as infrastructural problems by finding the hu­mour in the challenges and cre­ative ways to overcome them. Why did you come at the time you did? I spent the past year in busi­ness school where I lived and studied in Brazil, France as well as the United States with an extended stay in China. Throughout my travels, I found that emerging markets are the key to future economic and so­cial growth. China and Brazil were so exciting while France and the US felt like they were on the decline in comparison. For this reason, I decided to fin­ish my business school intern­ship in Nigeria. I not only want­ed to be in an emerging market but I also wanted to learn more about my parents’ homeland. What was your first impression of Nigeria? It was an amazing feeling for me. It was an overwhelm­ing experience of pride when I arrived in Nigeria. Although, I have always been surround­ed by Nigerians in the United States, living in Nigeria is a great new experience. What thrills you about being back in your fatherland? The people. Nigerians have to be the most interesting peo­ple on earth. We are innova­tive, creative, passionate and eternally optimistic despite all obstacles. Could you tell us about yourself and what you do? I am currently Head of Sales for Kaymu.com.ng. Kaymu is an online marketplace ecom­merce startup. In my spare time, I like hanging out with friends and exploring new places. I enjoy dancing salsa, singing, theatre art and deep intellectually stimulating con­versations among friends. As Head of Sales at Kaymu.com.ng, what are your challenges? Kaymu is a no-brainer to me. I’m very passionate about e-commerce and forward think­ing industries that change the playing field and rules of en­gagement in Nigeria. The big­gest challenge is teaching oth­ers this future vision. I have lived in the US, so I know what I am missing. Some storeown­ers have never been online be­fore. How do you teach some­one how to leverage the power of the Internet to change the face of their business if they have never been online? This is a challenge. How best can you de­scribe the purchasing power of Nigerians? Nigerians are powerful. If Nigerians would start to value and focus energy on home­grown industries and products instead of spending billions of dollars on foreign products, then the world would also see the combined purchasing pow­er of Nigeria. Already, compa­nies are setting up shop in Ni­geria to harness this potential. Nigerians collectively need to flow with the programme. What future do you see for the Nigerian market? The future is bright, but Ni­gerians get in their own way so we have to decide what we really want as a people. What did you enjoy about your profession­al life overseas? I most enjoyed being able to easily communicate exactly what I think and feel and have an immediate understanding. Here, I have to adjust, adapt and figure out hidden agendas and figure out if a yes is really a no, which takes a lot more energy. At what point did you decide you have to in­vest in your country too? I ran a political campaign in Chicago and the candidate I managed is Nigerian- Ameri­can. One of our strategies was to involve the Chicago Nige­rian community in the elec­tion. During this time, I became heavily involved with organiza­tions geared towards the ad­vancement of Nigeria. The oil subsidy removal crisis happened and I felt very strongly that I needed to in­vest in the future of Nigeria. I also attempted to put on a major book signing for Nasir El-Rufai in Chicago. While researching his book, I learned much more about the political crisis in Nigeria. This started the journey. How did you prepare for such move as you have never been to Ni­geria? There was no preparation. I have an uncle that I grew up with in Chicago living in Lagos. I asked if I could stay with them and they agreed. I just bought my ticket to Lagos and that was it. How did your family react to your reloca­tion? They thought it was a good idea but they were very scared for my safety. They were wor­ried that I wouldn’t be able to handle the differences between the United States and Nigeria. What do you miss most about your life over there? I miss my friends and fam­ily, deep-dish pizza and ease of life. There were so many simple things I always took for granted that I miss so much. I just keep telling myself that I am here for a bigger reason. How has it been deal­ing with Nigerians pro­fessionally? Well, there are massive dif­ferences between the way Ni­gerians operate and the way Americans operate. I have al­ways been in American com­panies that emphasized youth­fulness as an asset, the highest value on ability and individual success for the greater good of the company and intellect. In Nigeria, the companies tend to be much more hierarchical, relationship-driven and protocol is important, but individuality is not an asset. Do you have any re­grets about coming home to Nigeria? No, I always have a ticket back to the US. If it doesn’t work out, what do I have to lose? Nothing. I have only gained an amazing experience that can only catapult me into the next thing. I just see life as one big adventure. So, I never regret, I only learn. How have you been able to adapt to Lagos lifestyle? I haven’t really adapted to the Lagos lifestyle. I will al­ways be a Midwestern Ameri­can girl. We love to smile, like the simple things in life and we are pretty much nice to the people we meet and welcome new friends and acquaintances. Lagos is much more like New York and Miami in that people are closed off, and there is a lot of glitz and glam that might not be real. That said, Lagos life­style is all about who you know and I am blessed to know peo­ple that I treasure. How challenging has it been adapting? I won’t pretend like it’s been easy. I have definitely had my days when I wanted to go back home. Luckily, people I know have been very supportive and have allowed me to vent and help me get through the tough times. Every time I face a hur­dle and get over it, I become a little bit stronger though. Given all these hur­dles, what would you love to change about Nigeria and Nigerians? One lesson I have learned is that Nigerians know exactly what their problems are and that so many people profit from these disorders and inadequa­cies, so coming here thinking my sheer presence will change something is futile. I just want to do what I can do within my power to make a difference. Change can begin from one person at a time. What’s your favourite Nigerian food? I love goat meat pepper soup and plantains. I could eat that every day. Have you learnt how to prepare any? Yes, my mother taught me to cook at a very young age. What’s your advice to anyone planning to re­locate to Nigeria? I would say make sure you have a lot of money, support, and adequate housing if you are coming from the West or you will most definitely have a hard time adjusting. Would you say you find it easy adapting to life here because you already have a struc­ture on ground? Absolutely. If I had come here by myself I would have left the first week. Where do you love to relax in Lagos? I love the beach and the Wheat-baker Hotel, because it’s the only place in Lagos where the customer service makes me feel like I’m back in the United States. How often do you go out? I go out sometimes. I’m re­ally busy these days and I hate the clubs, so I will be out less and less. I really just enjoy hanging out with friends in their homes. What kind of man would steal your heart? I need an open minded, wise, fair, lover of life, well traveled, spiritual, and highly educated man who is constan­ly seeking self-devel­opment and growth, who knows how to lead, so I can follow. I would marry this guy in a heartbeat.

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On March 10, 2014
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